Nurture your brand knowingly.
Ooze personality and
Strut your stuff.
What's your brand with personality?
You're one of a kind !
As humans, we want to connect with people – not products or services. So, when a brand takes on a primary archetype... a personality, people unconsciously recognise it; they just get it. When you lead with a Brand Archetype, people understand your brand, they begin to connect, engage, like and trust you, which leads to sales.
Brand archetypes connect your brand and connect your people.
It gives your business wings to dance and show off.
Stand tall and stand behind a larger movement and purpose.
It gives you a bird's eye focus, a mean framework to own your space.
It's your STRUTOSPHERE of differentiation. Stand out in a flock of vanilla brands.
The 12 Personality Archetypes were developed in the mid 20th century by Swiss psychiatrist and philosopher, Carl Jung. Jung determined that these 12 personalities make up a universal language, each with a language that stand for certain basic human needs, attributes, motivations, fears and emotions. This means that we intrinsically already know these personalities.
I had no idea about branding and were I sat in the market. The Brand Personality Quiz is a very powerful process. It was a real eye opener, and it was really really interesting to understand what my business archetype profile is and how I can communicate that now to people. It's given me a really good sense of how to position myself in the market and how to promote myself, how to present myself moving forward which before I was very lost. Thank you very much Charli for some awesome tool, and I recommend anyone to have a chat to Charli.
Good God, the process of building a brand was an extremely rewarding experience of introspection, patience and fun!
I learned that your brand and your soul should align. If it doesn’t feel (look) right to you, then something’s off. If your brand doesn’t represent who you truly are, your message will feel fake and un-motivating for you as well as your customers.
I had no idea how important archetypes were in the branding process. The idea of a personality can be expressed through the brand. It's more than just looking at the colors and the fonts; we worked through how the brand feels and how I wanted the brand to speak. This was stuff I had no idea that a brand was even capable of doing. Charli was able to show me what was possible.
Charli was able to bring into reality my brand and identity. A Brand + website that truly represents who I am and what I offer. She's intuitive, asked questions, made suggestions and trusted in her process landing a result that not only connects with my audience but showcases their potential results.