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The strutology foundations

Developing your Brand Strategy IS the keystone of your business

reveal your brand's  wow factor

So, how do we do this?

1. Unlock your differentiator through brand strategy POSITIONING
2. Activate your Brand's core by activating your core. STORY, VISION, MISSION
3. Lead with your Brand PERSONALITY (Archetype)

short answer:

The differentiating Wow Factor is YOU

We'll work together to build the core foundations of your brand. The building blocks, the roots, the magic ingredients that are only unique to you.

We'll activate YOUR core and
develop your BRAND'S core.
 
 Clarity creates action, action drives impact. We do the ground work that successful brands do.   Soulfully connecting to your inner matrix, designing a psychological strategic irresistible brand.
BOOM your presence.

BOOK A DISCOVERY CALL TODAY

READY TO TAKE THE NEXT STEP?

How often do you look at a blank screen and wondering what to write?


You may even doubt yourself whether you really understanding who your ideal audience is?

Do you change directions every couple of months?

confusion!

You haven't done the internal work and it's showing up in your business.

You don't feel comfortable with the way you're marketing your services?

frustration!

BUILD YOUR BRAND FROM THE INSIDE OUT

Work on  developing your brand first before the engaging in your Brand Visuals and website.

Client Love

I had no idea about branding and were I sat in the market. The Brand Personality Quiz is a very powerful process. It was a real eye opener, and it was really really interesting to understand what my business archetype profile is and how I can communicate that now to people. It's given me a really good sense of how to position myself in the market and how to promote myself, how to present myself moving forward which before I was very lost. Thank you very much Charli for some awesome tool, and I recommend anyone to have a chat to Charli.

Billy Dawson - Billy Dawson Architect, AUSTRALIA

Client Love

Good God, the process of building a brand was an extremely rewarding experience of introspection, patience and fun!

I learned that your brand and your soul should align. If it doesn’t feel (look) right to you, then something’s off. If your brand doesn’t represent who you truly are, your message will feel fake and un-motivating for you as well as your customers.


Cherie Monteferrante – The Glitter Artist, USA

Client Love

I had no idea how important archetypes were in the branding process. The idea of a personality can be expressed through the brand. It's more than just looking at the colors and the fonts; we worked through how the brand feels and how I wanted the brand to speak. This was stuff I had no idea that a brand was even capable of doing. Charli was able to show me what was possible.


Rose Videler - Intuitive Eating Coach, NZ

Client Love

To work with you for my branding was a fantastic journey.
It was nothing like I thought it would be. It was sooo much better!
I learnt sooo much about myself in the process, my brand archetype and my new brand is totally everything I stand for.


Gigi - Founder of Gigi Web Design, AUSTRALIA

Client Love

Charli was able to bring into reality my brand and identity. A Brand + website that truly represents who I am and what I offer. She's intuitive, asked questions, made suggestions and trusted in her process landing a result that not only connects with my audience but showcases their potential results.

Nicola Irvine – Speaker, Author, USA,NZ

BRAND POSITIONING
What do you want to be known for? Identifying the differentiation, the edge you have above your competition.

BRAND MESSAGING GUIDE
Your messaging guide will help speak the language of your customers by pinpointing what’s unique about your brand and giving you an easy-to-follow script for implementing on your website and social media. 

AUDIENCE & AVATAR PROFILES
Custom-crafted audience profiles based on thorough psychological alignment referencing Jungian Brand Archetypes; connecting on a deeper emotional connection of your target market helping to visualise your ideal client or customer, and what matters to them most. 

VALUES, MISSION & VISION DEVELOPMENT
These are the core building blocks of any successful brand. We’ll work together to create a vision and mission that give you direction and focus as your business grows.

BRAND PERSONALITY, VOICE & GLOSSARY
We’ll set the tone of your brand and give you key words and phrases that will resonate with your audience to capture their attention and keep them engaged.

Developing your brand strategy includes:

BOOK A CONSULT CALL TODAY

READY TO TAKE THE NEXT STEP?

download the 7 brand pillars must-haves before engaging in designing your visual brand identity 

Take the Brand Personality Quiz

Tantalise your brand and help it to find its personality.

Which BRAND PERSONALITY ARE YOU?